Under Armour SA announces Technical Apparel partnership with SuperSport Schools

Vivaldi Day: it’s all about youUnder Armour, the leading global sports performance gear, recently announced a strategic partnership with SuperSport Schools, a subsidiary of SuperSport. Under Armour will partner as the official technical apparel sponsor for SuperSport Schools throughout 2024, underpinning Under Armour’s commitment to commercial innovation, performance and a clear support of the infrastructure and development of team sports within South Africa.

Since entering the South African market, Under Armour has witnessed remarkable growth, propelled by its expanding distribution channels and refined product assortments that meet the evolution of performance demands. This partnership emphasises Under Armour’s commitment the future of South African sport whilst simultaneously driving a strong vision for the brands continued momentum within market.

In 2023, SuperSport Schools achieved significant success with 672,483 registered app subscribers and an outstanding 121,270,483 live views recorded by the year’s end. The platform featured 41 diverse sporting codes, incorporating over 1,000 school festivals and events, offering exposure to more than 14,500 teams.

Connecting and engaging with this audience in order to provide performance solutions is key to the partnership and will be facilitated through Under Armour’s stores and partner doors nationwide, as well as the exclusive e-comm and digital platforms.Under Armour , the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels.

Source: Holiday News (holidaynews.net)

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