The breakfast cereal maker of Frosties and Special K mounted a challenge against the new regulations coming into force in England in October which restrict the promotion of food and drinks products that are high in fat, salt and sugar.
But judge Thomas Linden dismissed Kellogg’s claims and said the government’s public health case for the rules was compelling, according to a judgment published Monday. “By restricting the placement of items in supermarkets, people face less choice and potentially higher prices,” Chris Silcock, Kellogg UK managing director, said in a statement. “In the midst of a cost of living crisis, we would strongly urge the Government to rethink these regulations and put the consumer first.”
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