Twitter to let users follow interests as well as people

Twitter users will be able to follow a small number of interests by the end of the year in the same way they follow people, the company said Tuesday.

“We are basically rewriting the entire conversation service,” Twitter product team leader Kayvon Beykpour told reporters during a briefing at the company’s San Francisco headquarters.Twitter has always let users follow accounts but a new feature, set to debut by the end of this year, will let users opt into following certain sports teams or categories on a curated list.

There will be an ability to “mute” topics to avoid seeing the score of a sporting match, for example.Twitter is starting slowly, offering just a few sports options, to hone the feature before expanding to other topics, according to the teams. “It is important for us to come up with a rigorous set of principles when it comes to defining topics,” Beykpour said.A conversations team at Twitter has been working on ways to get people more enthusiastically engaged in meaningful exchanges, dabbling with changes while being mindful not to disrupt the lives of people who rely on the service.

Source: News Formal (newsformal.com)

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