Turning likes into rands: The 411 from online content creators

For centuries, the concept of self-made success has been defined by brilliant business ideas that turn entrepreneurial pursuits into powerful empires. With the global domination of social media, there is now a growing shift from corporate to virtual success.

According to Statistics South Africa, 2.2 million jobs were lost in just the second quarter of 2020. These shocking stats are especially gloomy in a country where youth unemployment is consistently high. This has put increasing pressure on many to become innovative in bringing home the bacon, by converting clicks into profit.

While some users were baking banana bread or brewing homemade beer during lockdown, others were taking to social media to dominate through content creation, which has seen the rise of influencers, vloggers, bloggers, and podcasters since the 2010s. We went straight to the experts to find out how you can craft your own successful digital career on social media.

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