Tourism: We have learned that local is lekker

The Covid-19 pandemic showed us that domestic tourism must become South Africa's bread and butter in the industry.South Africa’s fiscal crisis – in an environment of rising interest rates, soaring food, fuel and energy prices, plus high levels of unemployment – is likely to dominate the news cycle for years to come.is a powerful driving force for the economy, creating jobs, stimulating growth, upskilling and lifting communities out of poverty.

It’s American tourists – a robust source market for Europe, the Americas and the Middle East – who are driving tourism flows and spending around the world.They spent R7.8 billion that year on tourism in this country. By 2022, that had risen by 6% to R8.3 billion. While the UK brings in more tourists, Americans spend more on our shores.

What this means for SA’s leisure and hospitality sector – whether focused on day trips, weekend retreats, business travel, or longer stays – is an immense opportunity. In SA, plagued by a weak local currency, domestic tourism is likely to see an even bigger uptick in the next few years. Thirty years of experience in the hospitality and leisure sector has taught us that providing affordable luxury for the average guest is a winning formula, helping to deliver high occupancy levels despite price sensitivity.The local market wants hospitality properties that are easily accessible from major cities, so guests – whether families or Mice tourists – do not have to factor in flight costs or long road trips.

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