The ticketing company has established its local headquarters in Cape Town. It is advertising events such as the South African leg of Justin Bieber’s World Tour and the Cape Town Jazzathon.
“As a popular stop for the world’s biggest artists and major international sporting events, South Africa is a natural choice for us,” Ticketmaster’s president, Mark Yovich, said. “As a country rapidly adopting digital technology, South African fans are sure to embrace Ticketmaster’s industry-leading digital ticketing innovations,” he said.
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