Those burger takeaways that were on a roll might become toast

A DoorDash sign outside the New York Stock Exchange during the company's IPO in New York, the US, December 9 2020. Picture: MICHAEL NAGEL/BLOOMBERGWhether choosing restaurant dinners delivered to their door or at-home meal kits, many Americans have prioritised convenience over cost for the past two years. Food delivery was a big beneficiary.

The increase in fuel prices prompted Uber Technologies to impose a surcharge on Uber Eats deliveries to ease the pain on drivers, which adds to the cost for consumers. Grubhub also has raised driver pay, which is likely to be reflected in the fees it charges customers. Hello Fresh is tweaking prices in some markets for its meal kits, which already are more expensive than buying groceries or a ready meal that can be popped in the microwave. Towards the end of 2021, Blue Apron added a flat $9.

Supermarket giant Kroger said it was seeing more people cook at home because it was cheaper than other dining options. It is also one of the companies, alongside Walmart and Amazon.com’s Whole Foods, that have been investing in meal kits. Kroger acquired Home Chef in 2018. It now generates $1bn in annual sales.

Discretionary food demand won’t grind to a halt. Hello Fresh is forecasting revenue growth of 20%-26% in 2022. Rivals Blue Apron Holdings and Just Eat Takeaway, parent of Seamless in addition to Grubhub, expect percentage growth rates around the mid-teens. Uber’s delivery business, which includes food, groceries and alcohol, posted its first-ever profit during the three months ended in December 2021 on an adjusted earnings before interest, tax, depreciation and amortisation basis.

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