, the science writer Gary Wilson argues that internet pornography presents itself as dangerously rewarding, an example of a “hyperstimulator”.
What pornography is to sex, social media platforms are to our intrinsic appetite for socialising. Engaging in interpersonal bonding draws on all of the reward circuitry mentioned above: it feels good to socialise, and dopamine encodes learning for successful social behaviours. One similarity between social media and pornography is that both are a powerful vehicle for taking carefully curated fantasy, and presenting it as an attainable reality.
The simple act of pushing a button to reveal information has been shown to trigger arousal and compulsive behaviour. Picture: 123RF/RAWPIXEL Moreover, when feedback does come, it isn’t immediately communicated to the user. Rather, we receive notifications in the form of a shining button or exciting sound that delays the discovery of the precise nature of the incoming content. The simple act of pushing ato reveal information has been shown to trigger arousal and compulsive behaviour, and newly developed features on smartphones add further layers of anticipation.
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