The Role of Geographic Information Systems in Banking Transformation

New technologies are rapidly reshaping the banking sector, signalling a shift from traditional, branch-centric models to a more data-driven, customer-centric approach . Geographic information systems ( GIS ) play a crucial role in this transformation by integrating location-based insights with CRM tools. This allows banks to analyse customer demographics, spending habits, and branch proximity based on their geographical location, all of which translates to greater financial inclusion.

Financial inclusion boils down to a simple question: Who gets financial services and who doesn’t? It’s about where banks and agents are, how far people travel for services, and what’s available where. Leveraging geographic data can hugely boost banks’ understanding of who’s in and who’s out, pushing services further and pinpointing where the economy is leaving people behin

Banking Technology Geographic Information Systems GIS Financial Inclusion Customer-Centric Approach

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