The Real State of Beauty: Alarming Levels of Body Esteem Issues in South Africa

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Beauty,Body Esteem,South Africa

A comprehensive study reveals that 63% of women in South Africa and 35% of girls aged 10 to 17 struggle with moderate to low levels of 'body esteem'. Globally, 2 out of every 5 women would sacrifice a year of their life to attain their beauty standards. Confidence in South African women's own beauty has dropped from 93% in 2016 to 72% in 2024.

unveiled its groundbreaking report titled “The Real State of Beauty,” a comprehensive study of beauty worldwide aimed at understanding its impact on women and girls today.

These findings constitute a segment of a comprehensive study involving over 33,000 respondents across 20 markets. In this study, women have candidly discussed the realities of beauty and the daily pressures they encounter. However, a significant number of women are already taking a stand and rejecting misrepresentations and manipulations of their beauty. They aspire to a future where they have the autonomy to define and proclaim what authentic beauty truly entails.

“Over the past twenty years, our Campaign for Real Beauty has sought to challenge the narrow definitions of beauty and celebrate the rich authenticity the South African woman embodies. The impact of hollow beauty standards is felt around the world, and we all have a joint responsibility to safeguard the confidence of women and young girls.” added Mpoomy

Beauty Body Esteem South Africa Women Girls Confidence Study


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