Creating zero emissions versions of the group’s biggest SUVS will be difficult because of their hefty weight and poor aerodynamicsIf you’ve dropped the kids off at school in London or the New York suburbs recently, the idea that Jaguar Land Rover Automotive is struggling must seem far-fetched. The British carmaker’s Range Rover SUVs have become a common feature of the upper middle-class lifestyle.
Tata insists JLR is not for sale but that doesn’t mean it wants to continue this journey alone. The unit had about £2.2bn of net debt at the end of September. SUVs make up an even higher percentage of sales. The boom in these vehicles has contributed to a rise in average carbon emissions from carmakers over the past year or two. No wonder they’re in the cross-hairs of climate campaigners. In October, JLR listed “increasing environmental activism” among its biggest challenges.
Because it sells less than 300,000 cars annually in Europe, JLR has special dispensation from Brussels to pollute more.However, these lenient fleet emission targets expire in 2028, so the company needs to change its ways sharpish. Its attention to detail in manufacturing has also been found wanting. The JLR brands came bottom in JD Power’s US new vehicle quality rankings, and high warranty costs are an unwelcome feature of its earnings. All of this means JLR’s profit margins are thinner than you might expect given the $210,000 price tag of a high-spec Range Rover.
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