The 'propaganda secretaries' behind Nigeria's 2019 election

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As Nigeria geared up for national elections earlier this year, would-be members of Parliament, governors and the president turned to social media entrepreneurs to push out their message and discredit their opponents on Facebook, WhatsApp, and Twitter.

Nigerian politicians don’t always understand how social media works, but they know they need it. As the country geared up for national elections earlier this year, would-be members of Parliament, governors and the president turned to social media entrepreneurs to push out their message and discredit their opponents on Facebook, WhatsApp, Instagram and Twitter.

Ninety percent of residents of the city surveyed so far, as part of our research project into the use and abuse of WhatsApp in Nigeria’s election, have the platform on their mobile device. and the Atiku Youth Force. But at the state level social media engagements are more informal. Responsibility for setting the agenda and creating content is left to individuals with varying levels of direct or indirect access to candidates.“We have creative freedom to develop our own stories and narratives,” said one social media entrepreneur.

One explained how a picture of a mosque in Kebbi state was used to boost the Islamic credentials of presidential aspirant Atiku Abubakar among voters in northern Nigeria. The image, which had an inscription that mentioned Atiku, was falsely captioned as having been built by the PDP presidential aspirant. The accompanying text attacked Buhari for failing to build mosques in the area.

 

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