Sporting events account for three-quarters of the most-watched TV broadcasts of all time. Football features heavily. That has spurred Fifa to propose an expansion to Club World Cup, currently a sideshow within world football.
Gianni Infantino, president of the governing body, thinks this is a great idea. Others do not. The key question is what the club tournament might be worth. If the value is high, financing should follow, justifying Infantino’s optimism.A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.
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