The supersized grille of the recently-unveiled BMW 4 Series caused some shock waves. Picture: SUPPLIED
As we were building the brand through the decades we were using similar design features and they got bigger or smaller in the process. This is an important exercise when you build a company which is now more than 100 years old and established. Domagoj Dukec describes himself as an “emotional rationalist”, pointing to inspiration from the art world – figures such as Michelangelo and Karl Lagerfeld. Picture: SUPPLIEDOf course we had to convince our board, which wasn’t too hard. We explained to them that if you take away this kidney the car is beautiful, granted, but it would be just a smaller 8 Series or another coupe version of the BMW 3 Series. It can’t be.
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