Financial losses in the cultural and creative industries in Africa during the second quarter of 2020 vary significantly from one country to another. Figures range between US$134,360 for Uganda and US$1.49 billion for South Africa, respectively 0.002% and 1.7% as contributions to GDP. The combined turnover during the lockdown period of the six countries in which the online surveys were done comes to a total of US$1.5 billion.
The studies also shed light on the most profitable subsectors during this period. Digital media, online gaming, music and audio-visual content were able to be resilient. Their value chains – from creation to consumption – don’t require a high level of mandatory face-to-face interaction and effective use can be made of online tools.
The pandemic has not only negatively impacted the creative sector in Africa, but it has also exposed its shortcomings.
Source: Entertainment Trends (entertainmenttrends.net)