The coffee conundrum: consumption up but trade prices low

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Despite a steady increase in coffee consumption around the world, trade prices have fallen dramatically

are drunk every day, according to Fairtrade International, which works to improve the lot of farmers through better pricing and conditions.

ICO figures published last week illustrate the trend -- South America will see production fall 3.2 percent in the coming season, compared with 0.9 percent worldwide.At the same time,"demand for high quality is very strong", which protects prices for certain varieties and in certain regions, said Carlos Mera, analyst at Rabobank.

Max Havelaar France guarantees its producers a minimum price of $1.40 per pound of coffee, plus a bonus if the coffee is organic. But fairtrade represents only a small section of the market, and the vast majority of producers are vulnerable to prices fixed by traders in London or New York.and Lavazza, transportation, real estate prices and staff, the trade price of coffee is only about 10 percent of what you pay at the counter.Rarer varieties like Jamaica Blue Mountain, Tarrazu Costa Rica or Bourbon Pointu from Reunion have prices more akin to caviar, negotiated directly between the producer and the merchants.

Some of these varieties change hands at more than $110 per kilo, compared with less than $2.20 that arabica fetched Friday on New York's ICE Futures US.

 

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