The AA's #ISeeYou campaign puts pedestrian safety in the spotlight

Funding for the #ISeeYou campaign was provided through FIA Region I and its member clubs ACP, ADAC, ANWB, AvD, FDM, ÖAMTC, RACE and TCS, and in conjunction with sister clubs throughout Sub-Saharan Africa.

A critical component of the #ISeeYou campaign is to urge pedestrians to wear reflective sashes which are easier for drivers to see. The campaign seeks to provide the sashes to as many pedestrians as possible. “Up to 40% of all road deaths on SA roads annually are pedestrians and we consider initiatives such as the #ISeeYou campaign critical to improving road safety, and to reducing these horrific numbers. In addition to highlighting the need for greater pedestrian visibility, the campaign also seeks to drive increased mutual respect between motorists and pedestrians hence the name of the campaign: I See You,” says Willem Groenewald, CEO of the AA.

“Another big danger for pedestrians – especially those who walk on dimly lit or unlit roads – is that they are ‘invisible’ to motorists who may only see them when it’s too late to avoid hitting them. Our message to pedestrians is clear: making yourself more visible could save your life,” he says.

In this country wearing a reflective vest means fokol. Why us there this stupid culture of walking in the middle of the road instead of the pavement?

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