As sports fans worldwide tune in to a myriad of athletic events this summer, new research commissioned by IBM reveals a growing generational shift and acceptance of technology-driven experiences that will impact the future of sports consumption.
Surveyed fans aged 18-29 are using a mobile phone or tablet as their primary device to watch sporting events more often than older fans, with subscription streaming of live sporting events being most popular among the younger age group. More than half of 18-29 year old respondents also believe AI will have a positive impact on sports.
* When it comes to how generative AI can improve engagement, surveyed sports fans identify real-time updates and personalised content as the top priorities. * 64% of those fans engaging in additional sports content are viewing highlight videos of best moments; 48% are consuming post-match recaps and analysis.
Source: News Formal (newsformal.com)
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