, several of the larger unions admitted that they could not turn a profit in a single one of their Currie Cup matches in 2023.
This year’s tournament conflicted with the Vodacom United Rugby Championship, resulting in the four international franchises – the Sharks, Lions, Bulls and the Stormers – fielding second-string sides for the second year in a row. While Carling sponsored the 2022 edition of the Currie Cup, SA Rugby was unable to find a main sponsor for the 2023 tournament, which took a massive financial toll.
“We suffered losses of R3,000 weekly with the hosting of Currie Cup matches,” a well-known rugby administrator told“The losses can amount to R308,000 with certain matches, in terms of expenses such as security, switching on the lights and other expenses at the stadium. “The final, which was presented in spectacular fashion by the Cheetahs, and which was attended by around 34,000 spectators, is one of less than a handful of games that have been presented at a profit.”
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