Takealot slammed for potentially offensive product listing

The Advertising Regulatory Board has ruled against Takealot for listing an “inspirational bracelet” with a potentially offensive message presented front and centre.

Takealot declined the opportunity to respond to the complaint through the ARB. However, it had removed the listing during the regulator’s investigation. Takealot isn’t a member of the ARB, and given its lack of response to the complaint, it presumably doesn’t submit voluntarily to the regulator’s jurisdiction.It considered the complaint and advertisement in terms of Clause 1.1 of Section II of the Code of Advertising Practice. It is quoted below:

“Generally speaking, tolerance for swearing is a personal measure, with many people finding any instance of swearing to be unacceptable and offensive.” “Given that Takealot is one of South Africa’s leading online shopping portals, there is a good chance that people from all walks of life, all backgrounds and all ages could search for an item and unintentionally be presented with this bangle.”

South Africa Latest News, South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

South Africa’s leading online store takealot hits one million reviewers[Promoted] South Africa’s leading online store takealot hits one million reviewers
Source: mybroadband - 🏆 11. / 67 Read more »

This is who could replace CZ as head of BinanceThe succession issue has taken on additional urgency as US regulatory scrutiny of Binance mounted in recent months, people close to the matter told Bloomberg.
Source: mybroadband - 🏆 11. / 67 Read more »

AME delivers improved financial performanceRegional radio stations Algoa FM and OFM were the star performers in an improved performance delivered by JSE-listed African Media Entertainment (AME), in the year to end-March 2023. Moneyweb Ame
Source: Moneyweb - 🏆 5. / 77 Read more »

Twitter hires second NBCUniversal executiveJoe Benarroch, executive vice president of communications, global advertising and partnerships at NBCUniversal, said in a memo to colleagues on Sunday that he was taking on a business operations position at Elon Musk’s Twitter.
Source: mybroadband - 🏆 11. / 67 Read more »

EDITORIAL: Top court’s Sars disclosure ruling welcomeJudgment potentially opens way for details of former president Zuma’s tax affairs to be disclosed
Source: BDliveSA - 🏆 12. / 63 Read more »

South Africa’s leading online store takealot hits one million reviewers[Promoted] South Africa’s leading online store takealot hits one million reviewers
Source: mybroadband - 🏆 11. / 67 Read more »