Sylvester Chauke: Creative ground-breaker

The advertising industry is renowned as a reputation-fragile sector, so when someone gets a bunch of awards within a few years, disrupting a trend that has largely been dominated by the same faces and names, they become difficult to ignore.

Chauke was born into a family of seven siblings. He went to several schools around Soweto, starting at Leresche Primary and eventually matriculating at Nghunghunyani High School. After matriculating, though he would have preferred to head to the University of Cape Town or Wits University, he ended up at the now defunct Rand Afrikaans University in Auckland Park, to study for a Bachelor of Arts degree in marketing and communications.

“I took my CV, put it in a pizza box and went to FCB and told the receptionists I was there to deliver pizza for the creative director who, at the time, I didn’t know. “At DDB, they chiselled me into shape. So, FCB gave me an amazing foundation and DDB chiselled me into shape. I walked out of there very skilled,” he says.

“I didn’t have funding challenges. My big problem was finding clients who would pay because in this industry it’s about the ideas which I don’t have to pay a supplier for. So money was not an issue but I had to make sure I prepared so that I did not have debt,” he says.

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