Steve Madden comes off as an improbably effective C-suite manager in his memoir

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While many of Madden’s introspective takeaways are unenlightened at best, the book is a valuable play-by-play of one man’s rise to riches

New York — At 6am on June 20 2000, police and federal agents in riot gear swarmed into shoe designer Steve Madden’s apartment on Mercer Street in New York with a warrant for his arrest.

The Cobbler, which is actually a nickname that Stratton Oakmont’s founder Jordan Belfort gave to Madden, is an occasionally dissonant combination of a self-help book, a 12-step-style mea culpa, and a triumphant “I built this” narrative. Not only, he continues, “was I a bad driver to begin with, but I’m ashamed to say that I was also high pretty much all the time, even when I was driving”.

In the early 1990s, “there were luxury, high-end brands and lower-priced, discount brands”, Madden says in the book. “The two were totally separate, and it seemed like there was nothing in between. My shoes filled that space and appealed to the Generation X girls who couldn’t afford or didn’t want to wear the styles they saw in fashion magazines.”He opened his first standalone store in 1993 when he was in his early 30s, which brings us back to Stratton Oakmont.

Aside from mentioning that his newfound millions were like “winning the lottery”, Madden doesn’t dwell on the perks of success. By then, Madden had relapsed multiple times, though he’d replaced alcohol with Vicodin. But even though Steve Madden as a person was falling apart, Steve Madden the company was doing better than ever. By the end of 2005, the year Madden was released from prison, the company had more than 100 stores in the US alone. Madden credits his employees and, by extension, his talents as an executive, for his company’s achievements.

 

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