Stepping up e-commerce would boost SA Inc

The SA private sector should also use best practices from its counterparts in the Brics grouping of major developing economies — Brazil, Russia, India, China. For instance, the largest telecommunications provider in Brazil provides a service through which e-commerce companies and others can offer customers free access to their websites, provided they watch a few adverts first. This goes a long way in mitigating data costs.

The department of telecommunications & postal services believes SA has some of the most progressive and liberal legislation in terms of e-commerce, compared with the rest of the continent and even Brics, though it is not in one document. However, the department acknowledges the need for a more stable co-ordinating system between the government and its various agencies for dealing with e-commerce matters.

At the moment though SA, along with India, has decided not to participate in global negotiations on a plurilateral e-commerce agreement, Given the potential of e-commerce to drive economic growth and create employment, SA needs to prioritise it and create a conducive environment. However, it is necessary to bear in mind the multiple socioeconomic challenges the country faces. There are no shortcuts.

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