Workers unload a Sainsbury’s home delivery van in central London, Britain. Picture: REUTERS/TOBY MELVILLE
Food, general merchandise and clothing sales were all stronger than it had expected, the group said, driven by England’s second national lockdown in November, subsequent increased restrictions throughout the UK and improved online operations.The restrictions made many customers change their Christmas plans at the last minute, which led to different shopping behaviour.
While grocery sales grew 7.4%, the chain’s premium “Taste the Difference” brand experienced an 11% rise and sales of premium champagne soared 52%.Online grocery sales jumped 128% and overall digital sales grew 81%, representing 44% of total sales. As the spread of the coronavirus intensifies, Roberts said rising staff absence rates had reached 8%.