Did you know that during the peak of Covid-19 lockdown, people were spending an average of four hours and 12 minutes in front of the television?
People are either watching more entertainment, as they are looking for something to comfort them during the pandemic, said Virgillito. For example, a person might watch a television series on streaming platforms such as Netflix and Showmax during the day. Because these platforms release all the episodes of a season at once, it is easier to engage in binge-watching behaviour.
There would likely be changes in viewing habits since people have returned to work, but “once a consumer has locked into a certain programme, they will continue to watch it. Whether it be through recording the show, watching it on a catch-up service,” she added.
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