South Africans dumping DStv

South Africa’s biggest private broadcaster, DStv, has seen its local subscriber growth slow substantially over the past five years.

Therefore, we tracked the growth or decline of subscribers across its three main customer segments — Premium, Mid-market, and Mass market — between the last days of September in each year. However, from September 2022 to September 2023, Mid-market subscribers declined by 1%, while overall subscribers dropped by 5% — two firsts for the broadcaster when using its 90-day active metric.Over the past few years, MultiChoice has repeatedly altered its subscriber reporting metrics, making it difficult to compare recent performance with its older history of relatively strong growth.

Another significant alteration was switching to a 90-day active subscriber reporting period rather than reporting the absolute number of subscribers by the end of the half-year or full-year. Most of its competitors — including Amazon Prime Video, Disney+, and Netflix — offer substantially more affordable and flexible packages than DStv.

Being keenly aware that most South Africans access the Internet through a smartphone, they also offer cheap mobile-only subscriptions.

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