South Africans dip toes into metaverse

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The number of South Africans exploring the metaverse mirrors those dating online, says WorldWideWorx and OrnicoMedia study. art2gee metaverse SocialMedia

Almost half of South Africa’s surveyed adult population are active on social media, with some already exploring the metaverse, as the immersive tech gains popularity in the country.

Almost half of surveyed adult South Africans accessed a social network, such as the likes of Facebook, Twitter, Instagram and TikTok, it notes. Dubbed the next evolution of social connection, a “metaverse” is a virtual reality space, where users in different parts of the globe can interact with each other and with virtual beings in a computer-generated environment.ITWeb the local metaverse market is expected to gain popularity this year, as more local companies dabble with immersive technologies to deliver operational and revenue improvements.

Goldstuck points out that some respondents would equate various in-game environments, such as Fortnite and Mimecast, with virtual worlds.

 

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