, a CPaaS innovator and Chat Commerce leader, has been selected by leading South African retailer, Dis-Chem Pharmacies, to enable WhatsApp as its customer communication channel to engage with its customers.
Utilising a conversational approach through WhatsApp, Dis-Chem’s millions of customers can: register for a Benefit Card and existing members can update their personal details; check their loyalty points balance; report lost or stolen cards and receive a digital replacement immediately; and register for Dis-Chem’s Baby Programme.
“Consumers have shown they prefer to use chat channels, and WhatsApp in particular, to engage with each other and with their favourite brands. It makes excellent sense for Dis-Chem to offer WhatsApp as a fast and cost-effective way for their customers to do business with the retailer,” said Werner Lindemann, Clickatell’s Commercial SVP for Growth Markets.
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