South Africa’s dance music craze, amapiano, could conquer the world — if its stars step up

In South Africa, at the dawn of democracy in the early 1990s, house music became the euphoric soundtrack for party-loving youngsters whose main wish was to dance the night away. It seemed they wanted to forget the horrors and bleakness of the apartheid years. And so they plunged themselves into an experimental social and music environment that promptly birthed kwaito and other house music subgenres — Tshwane spawned Bacardi house and Durban birthed gqom.

With the global ascendancy of West African Afrobeats, perhaps it was only a matter of time for South Africa to provide its own music equivalent. The big names of the amapiano genre — such as Kabza de Small, DJ Maphorisa, De Mthuda, Major League DJz, DBN Gogo, Mas Musiq, Mr JazziQ, Focalistic, Musa Keys, Mellow & Sleazy, Josiah De Disciple and Lady Du, among a continually evolving mass of producers, beatmakers, rappers and singers — still appear to be second rate performers on a global scale. This could limit its eventual crossover appeal.One of South Africa’s most energetic performers has got to be rapper Cassper Nyovest.

Amapiano’s heavy reliance on producers and beatmakers is revealing. Few rappers and singers are able to manoeuvre the decks with convincing skill and they have to rely on beatmakers. This is a characteristic of much contemporary music.However, there are a few performers who merit watching keenly. TxC, a Gqeberha-born deejay duo, recently released an EP,, featuring amapiano heavyhitters.

Source: Entertainment Trends (entertainmenttrends.net)

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