South Africa’s social media influencers, popular with the youth, have been stepping into a new role ahead of this week’s general election – political mobilisers.
The recurring question under Mahapa's election-themed videos – “Who are we voting for?” - reflects a generation’s uncertainty.While Mahapa has never explicitly told his followers which party to put their cross next to, he has made it clear which one he will not be voting for. Under the Mahapa video, one person commented: “As much as we don't know who to vote for the ANC must go. We are tired of this toxic relationship with them.”
"Social media has provided me with enough resources to help me learn about voting, electoral process and the political issues," he told the BBC.A video by Bouwer Bosch, a 40-year-old comedian, about election promises has amassed over two million views.It is a humorous take on the current state of South Africa and also a way to push people into action.
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