A “boss babe” is someone who knows who she is and what she wants in life and, more importantly, takes action to go and get it. It is someone who carves a career, chases their dreams and empowers themselves., chose the moniker for her digital skills-sharing platform. The all-female movement provides a space for professional South African women to share their skills and knowledge about particular industries.
The platform was launched in early 2020 as a “hobby”, according to Moodley, with a handful of followers made up of her close friends and family. Today, Boss Babes has about 22,000 followers on Instagram. It’s primarily a skills-sharing space — about 3,500 professionals areAbout once a week, Boss Babes hosts Instagram live sessions featuring professionals including doctors, actresses, media experts and pilots.
“We’re always open to bringing on things that are interesting to our audience… The big ones are digital marketing, entrepreneurship — we’ve had a lawyer a few times, and mental health coaches,” said Moodley.“What kept me in Boss Babes is basically that they do what they say, and it really is about women empowerment and uplifting people around you,” said Kesari Kistnasamy, a chartered accountant who has used the Boss Babes platform as both a contributor and observer.
The platform’s impact was particularly significant during the pandemic, said Kistnasamy, when many people were feeling isolated and “low”. It provided motivation and a space in which to come together.A guest who spoke on the Boss Babes platform recently is Sibusisiwe Mbudu, a Pretoria resident who is completing her commercial pilot’s licence. She spoke about her experience of studying to be a pilot, as well as the difficulties women face in her field.
“[Boss Babes is] supporting young businesses as well, to give them a platform to showcase their products and stuff,” she said. “There are not many organisations like that in South Africa, so it’s quite nice to have Boss Babes do something like that.”
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