A new social media campaign, #BehindEveryPatient, launched by the Cancer Association of SA and the pharmaceutical company Roche is set to shine the light and celebrate the work that health-care professionals and home-based caregivers do in helping breast cancer patients heal and be whole again.
For each unique story shared the pharmaceutical giant will donate R25 to Cansa to aid the work the cancer body does in caring for and supporting cancer patients. “The breast cancer patient journey can be difficult, including health, mental, social and financial hurdles. As Cansa we aim to let patients know they’re not alone,” said Cara Noble, national relationship manager at Cansa.
Source: Healthcare Press (healthcarepress.net)
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