Should frequent flyers pay fees rather than get rewarded with loyalty points?

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Instead of frequent flyer programmes that reward people the more they fly, the industry should replace them with a programme that penalises them.

During a session called"Decarbonizing Travel and Tourism: Is the Industry Doing Enough?" Justin Francis, CEO of Responsibletravel.com pointed out that 1% of the UK population is responsible for 20% of flights taken.

Francis proposes that the biggest offenders pay a fee that escalates the more flights they take per year. "We are overdependent on an old-fashioned, highly polluting form of transport," Francis said."We need to fly less, but everything at World Travel Market here is about growth. We cannot be growing aviation the way we are. We need to fly less. And massively fund decarbonization." Justin Francis, CEO of Responsibletravel.com

 

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