Shoprite is gunning for Woolworths shoppers as its strategy to sell premium food gains momentum.
The strategy under CEO Pieter Engelbrecht is part of a diversification effort by the retailer renowned for its low-income market focus and will inevitably pit its Checkers outlets against Woolworths, which has made the high-end consumer its bread and butter.A subscription helps you enjoy the best of our business content every day along with benefits such as exclusive Financial Times articles, ProfileData financial data, and digital access to the Sunday Times and Times Select.
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