“Unfortunately over the past few weeks the Savanna brand has been tagged and associated with irresponsible and damaging consumer-generated social media activity,” it said in a statement.
“This challenge was initiated by consumers and uses the brand name in hashtags but is in no way initiated, supported or promoted by the Savanna brand," added Savanna’s marketing manager Eugene Lenford. He said the brand promotes responsible drinking and encouraged consumers to engage and continue to tag the brand for their responsible and safe memorable moments.
“We do not encourage binge drinking, or any kind of risky behaviour, and we ask that people pace themselves and know their limit. He said due to the recent ban on alcohol sales during level 3 lockdown, Savanna had paused all branded promotions across all channels and would continue to monitor social media activity and maintain its efforts to drive responsible messaging and behaviour.
When I lost my job, I thought I have lost it all. With the little cash of ZAR10,000 and I got ZAR50,000 within a week trade, wilhelmdennis42 may not know it but really he have save me wilhelmdennis42
AMEHLO
Irresponsible, not really but maybe. Damaging to the savannah brand, lies. Good advert. Sit down SavannaCider you don't have to make a statement
They must relax, they getting free marketing
Too late, you know this is a nation of drunks.
If it wasn't because of Covid they wouldn't have distanced themselves... aker their product is being advertised and that means sales rises. But since well ele covid bare nyela.. leha efela covid u must distance fela jwalo. Jou swaen
They must discontinue the products.... It is a drug like nyaope.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.