Picture for illustration. The ER24 Blood Angels take part in a blood donor drive by walking around the Clearwater Mall in Roodepoort, 17 June 2015, encouraging visitors of the shopping centre to donate blood during National Blood Donor Month. Winter is a crucial time for the South African National Blood Service as the demand for blood is high, and reserves reach low points. Picture: Michel Bega
The South African National Blood Service and the Western Cape Blood Service have partnered with Facebook to woo blood donors. Donors will be notified when blood donor centres near them have an urgent need for donations. They would also be encouraged to invite friends to donate.“The initiative comes at a crucial time as the country starts to see a significant drop in blood donations as a result of people staying home to prevent the spread of the coronavirus,” said Makola.
“Since its launch in 2017, Facebook has partnered with blood donation centres around the world, with more than 60 million people having signed up to be blood donors on Facebook in the US, Brazil, Bangladesh, India and Pakistan,” said Makola.
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