Samsung sells R8 billion in TVs every year in South Africa

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Samsung South Africa’s Michael van Lier says the company sees value in launching pricier TVs in the country.

South Africa’s high-end electronics market is performing well despite these products often not appealing to the mass market, the Sunday TimesThe publication spoke to consumer electronics director at Samsung South Africa, Michan van Lier, who says the TV market in the country indicates a strong demand for high-end electronics.

“Of this number, 10% in value comes from TVs priced at R25,000 and up, and 3% in value is made up of units priced at R42,000 and higher,” Sunday Times quoted Van Lier as saying. “It’s for the super-premium customer that wants a completely accurate experience in, for instance, their home cinema.” The way the technology transforms light also only uses a fraction of the light energy needed in LCD-lit TVs, improving energy efficiency.currently available in South Africa.

Source: News Formal (newsformal.com)

 

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You then hear SABC telling us we must also pay for TV licence as if government buys them for us.

Doesn't include me unfortunately

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