Naidoo, who manages holiday property rentals in KwaZulu-Natal, has 110,000 followers, who log on for recipes and cooking tutorials, comedy, makeup skits and dance trends.“I lost my Perima in May 2020. She was a legendary woman who was all about family and delicious food. I started sharing my food pictures online but people wanted my recipes and because I know the method is so important, I decided to make it visual as opposed to just written.
“Through Rising Voices, our goal has always been to uplift and empower creators of colour on the platform, providing the necessary support to help them express themselves. With the right tools at their fingertips, we were truly spellbound by the incredible talent that came to light over the last six weeks.
Sidwaba added that SA was home to extraordinary local talent with the ability to stand out on a global stage such as TikTok.