Paul Keable of Ashley Madison says South Africas is one of the dating site's biggest markets globally.Among the 50 countries in which infidelity site Ashley Madison operates, SA is its 12th-biggest market.
“When you seek happiness that you don't find in your marriage, yet you're looking for a different pathway to divorce, which leads to a lot of outcomes that are not positive for the family, that's where Ashley Madison comes in.” The site has noted when people sign up and, contrary to popular belief, the holiday season is not it.
Various factors contribute to this and they include the discreet nature of affairs. During the holiday season, married individuals are avoiding getting caught, but at the same time there is mounting pressure to seek an extramarital affair as spending time in a troubled marriage exposes its cracks.
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