SA analysts blame pricey iPhones for Apple’s revenue fall

While Apple iPhones remain popular in the South African market, their prices are too steep for many local consumers.

“During the quarter, we were thrilled to launch Apple Vision Pro and to show the world the potential that spatial computing unlocks. We’re also looking forward to an exciting product announcement next week and an incredible Worldwide Developers Conference next month.” Apple’s board of directors declared a cash dividend of $0.25 per share of the company’s common stock, an increase of 4%., as of April 2023, Samsung led the mobile device market in SA with a market share of around 48%. Apple ranked second with a share of around 19%, closely followed by Huawei in third.

He points out that the lack of entry-level devices affordable for most South Africans who desire the product but cannot afford the current line-up is a significant issue. “Considering the status position of this brand in our lives, many people in lower income groups will break the bank to own one, even if it is a good second-hand model,” Dazela says.

However, he observes that the landscape is evolving, with Chinese vendors gradually gaining traction in the market.

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