Rugby: Stormers playing in Europe a major attraction for American investor

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The New York-based investor interested in buying a controlling stake in the business arm of the Western Province Rugby Football Union sees commercial value in the Stormers, but only if they play in Europe.

Marco Masotti has made his fortune in New York City, as tough a place as any to make it, to paraphrase Jay Z. The expat South African from Amanzimtoti is well set to face the challenges of concluding a deal to buy a majority stake in the Stormers because there are few tougher business environments to step into at the moment.

It will be rebranded the PRO16 as the Cheetahs and Southern Kings fall out. The deal has not been made public, buthas learned that it has been signed and concluded.

“If an equity partner wants to buy into your organisation, it is seeing a bigger commercial value of our products than we are seeing,” Roux said. But the existing structure has its flaws. Currently, unions are members of SA Rugby. The franchises and companies that run the professional side of the game don’t have any direct say in the competition from which they derive revenues .

“I’m a little mad trying to get into this, but I’m a rational lunatic,” Masotti says. “But I can confirm, I am a serious buyer. I operate in the private equity and hedge fund world, and a lot of my clients are coming into sports ownership and I’m looking to do the same.

 

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