Rolex shuts SA office after 76 years, are smartwatches to blame?

Rolex Daytona. Picture: X/@aBlogtoWatchThe Rolex Watch Company South Africa opened its doors in 1948 in the centre of Johannesburg., Rolex explained that it would remain active in the region through its official retailer network, ensuring that customers can still purchase and service Rolex watches.

A Google search for Rolex Watch Company SA’s contact details and address in Fredman Drive lists the office as permanently closed.While watch connoisseurs are mature buyers, and those who need to show off their wealth favour traditional watch brands, the tech savvy and younger generations are inclining towards smartwatches.

Shapshack said it is unlikely the luxury brands will join the smartwatch market as there are not many operating systems for smartwatches unlike Samsung which has their Tison, Huawei with Harmony OS, Android and Apple with their iOS who have also collaborated with Hermes and Nike among others.

Source: Financial Digest (financialdigest.net)

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