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Rogerwilco boosts its offering with launch of digital PR services

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‘The agency’s approach to digital PR will allow it to be targeted and intentional, with the added benefit of tracking the impact,’ says CEO Charlie StewartFull-service digital marketing agencyThe move aligns with the latest Agency Scope survey which showed that more than 80.2% of marketing professionals in SA rated digital capabilities as very important or important in their agency selection criteria — making it one of the leading criteria for which agencies are selected.

“Last year, Rogerwilco won the FM AdFocus SA Digital Agency of the Year Award. At the time, the agency mentioned growth initiatives in the pipeline for 2022 and beyond. Formalising Rogerwilco’s digital PR capability is one of these, while also adding to the scope of digital and other services now on offer to both existing and new clients,” says Rogerwilco CEO Charlie Stewart.

The Rogerwilco digital PR team includes content marketers, search engine optimisation specialists, strategists, business analysts and data scientists. They all use in-house skills and systems to capitalise on the wealth of information already available in every digital footprint and enhance that for clients.

 

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