Renault rips up Nissan alliance script in bid for China traction

The French auto manufacturer and its Japanese counterpart adopted a “leader-follower” strategy in May 2020, where each company would occupy the driver’s seat in certain regions and the back seat in others. The goal was to revive co-operation and squeeze savings out of an alliance strained by the 2018 arrest of long-time leader Carlos Ghosn.

“Renault’s whole strategy in China was wrong,” de Meo told Bloomberg News on the sidelines of a media event last week. “It’s not Nissan’s fault. They may be leader in China, but they aren’t there to be charitable.” Renault didn’t involve Nissan in its discussions with Geely that yielded a preliminary agreement in August, according to people familiar with the matter. While the two used to co-operate in areas including research and human resources, collaboration and communication has dwindled, said one of the people, who asked not to be identified because the deliberations aren’t public.Representatives for Nissan didn’t respond to a request for comment.

Renault sold just 19,229 vehicles in China last year, dropping its market share in the country to 0.08%. Nissan’s China sales fell 5.2% to 1.38-million units, the automaker said on January 6.Under their framework agreement reached five months ago, Geely would help Renault sell hybrid vehicles in China, where the former is the largest privately owned automotive group.

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