Redefining Fintech: Ukheshe Rebrands as EFT Corporation

. The move consolidates Ukheshe’s pioneering digital solutions with EFT Corporation’s extensive reach and expertise under one unified brand, positioning it as a leading catalyst for financial inclusion in Africa.The rebranding of Ukheshe to EFT Corporation follows Ukheshe’s acquisition of EFT Corporation in January 2024, marking the first major milestone in both companies’ shared vision of transforming financial services across the continent.

Under EFTCorp, the company continues Ukheshe’s rich history of innovation, which began with its mission to bring electronic payments to people without bank accounts. Since its inception, Ukheshe has partnered with numerous fintechs and major brands, proudly introducing Africa’s first virtual card for, the developer behind Masterpass, to democratize digital payments for micro-merchants, rebranding to Scan to Pay in 2023.

The transition from Ukheshe’s vibrant orange to EFT Corporation’s established blue symbolizes trust, stability, and forward-thinking innovation. This shift in color reflects the company’s commitment to fostering a secure and dependable financial ecosystem. The merged entity will continue operating under the name EFT Corporation Limited.With this rebranding, EFT Corporation aims to strengthen its market presence and reaffirm its dedication to promoting financial inclusion in key African markets.

EFT Corporation is already leading discussions on unlocking Africa’s digital potential. The success of its inaugural ‘Banking on the Future’ conference in May brought together industry leaders, innovators, and stakeholders to discuss and shape the future of fintech in Africa.

The rebranding of Ukheshe to EFT Corporation underscores the company’s commitment to driving innovation and enhancing customer experience through the development and deployment of cutting-edge technologies that cater to evolving market needs. This encompasses digital wallets, mobile payments, advanced financial services, and switching solutions.

Source: Tech Daily Report (techdailyreport.net)

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