Read this if you are starting a business in South Africa in 2022

Whether you’re leading a business or a business unit, or working as a freelancer, mastering business strategy is key to your success. And the end of a year and the start of a new one is a great time to create or revisit your strategy, says Tara Turkington, chief executive of Flow Communications.Start with a powerful mission statement that is short, easy to remember, conveys the reason you are in business, is exciting and evokes emotion.

You can then break those down further to inform how you will implement them, by stating, for example, under the first value set of “integrity, reliability and transparency”:We deal with our clients, our stakeholders and our people with the utmost transparencyMap out your business strategy Good strategy is informed by research. What are your competitors doing better than you? What areas of your business should you hone, change or grow? Are there ideas for new products and services you could easily develop?

But when I clicked through to the rest of its website, the company had many other unrelated printing services, which made me doubt if they were really specialists in canvas prints. I ended up choosing another supplier.Part of doing a BMC as described above is understanding your different target markets. At Flow Communications, for example, we have government clients and corporate clients.

TikTok, for example, is a good platform to interact with a young audience when promoting something light-hearted, while the fastest growing audience on Facebook now is older people.

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1. What the hell are you thinking...?

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