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Poultry sector pinning hopes on new masterplan

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The industry has worked long and hard with the government to create the plan, which addresses cheap imports, dumping and food safety issues

Poultry industry players have welcomed a plan announced by President Cyril Ramaphosa to turn around the fortunes of the embattled sector.

The plan also focuses on measures to protect the sector, including simplifying trade systems, implementing anti-dumping measures, and considering the introduction of import licences to support compliance. The SA Poultry Association has lodged an application with the International Trade Administration Commission — the organisation tasked with customs tariff investigations, trade remedies, and import and export control — calling for an increase in the ad valorem tariff on bone-in and boneless frozen chicken portions to 82% from existing levels of 37% and 12%, respectively.

FairPlay, a local organisation that aims to fight predatory trade practices and dumping, also welcomed the plan.“While FairPlay welcomes these developments, for which we have campaigned relentlessly over the past three years, everything now depends on implementation,” said Fairplay founder Francois Baird. “The key to success will be the effectiveness of government measures to restrict imports, first through a tariff announcement, expected soon.

 

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