POP-UP CULTURE: Now you eat it, now you don’t – the pop-up restaurant craze

Do a Google search for “pop-up restaurant” and your screen fills with a list of surreal, semi-adult sounding Disney experiences:Raise your Cosmo to this ‘Sex and the City’-themed Atlanta pop-up”Pop-up restaurant in soaring Swedish gondola opens for sustainable diners”

do about four pop-ups a year, alternating between Johannesburg and Pretoria, always in a new location. When they started about four years ago, they were producing some of Gauteng’s first pop-ups.There are now a lot of young private chefs hosting lovely events,” says Tebo.Our headmaster used to tell us you should go to the Mount Nelson for tea. We wanted to, but it was too expensive. We thought we should create this for ourselves.

The Ndalas love the diversity of experiences they provide and hope to some day be hosting pop-ups in other cities., does one to two pop-up Sunday brunches a month – called Brunch at Hidden Gems – at his Khayelitsha home .Mdatyulwa is also taking business classes at Oribi Village where he’s learning how to formulate his business in a sustainable way. His guests are a mix of locals and overseas tourists.

While Pitso does cow’s head, chicken feet stew and tripe, Malau offers fried chips, kota, vetkoek with mince and ice pops. Competition is good, says Malau.A pop-up with a limited run offers a way to pilot a restaurant concept without the associated risk and cost.

As Tomlin says, “It’s wonderful for young people like Johnny to test the water to see if they want to take the plunge. I’d much rather risk R50K than R3-million.”

Source: Entertainment Trends (entertainmenttrends.net)

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