Playboy goes public again through Spac deal

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Playboy Enterprises merges with Mountain Crest Acquisition Corporation in deal valuing company at $415m

Late founder Hugh Hefner. Picture: REUTERS— Playboy Enterprises, the storied men’s magazine publisher turned prolific brand licenser, will return to the public markets after nearly a decade through a special-purpose acquisition company .

In a signal of Playboy’s transformation, that statement does not once include the word magazine. The company, founded by the late Hugh Hefner in 1953, published the final regularly scheduled print issue of what had become a quarterly publication this past spring. The company says it has $3bn in consumer spending against the Playboy brand in 180 countries, with cash flows of more than $400m contracted through 2029. The deal values the company at $415m.

 

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