People spending less this season, prefer staying home, shopping online

This is according to Thomas Pays, CEO and co-founder of digital payment provider Ozow.He said compared to December 2020, average transaction values are much lower.

He said many retailers moved their promotions online or via their mobile apps in response to this change in shopping behaviour. According to data from e-commerce company Shopify, its e-commerce merchants noted more than 80% of their returns took place in January every year. He said returns systems were historically manual and cumbersome, which often added unnecessary frustration for consumers wanting to return unwanted gifts. “To ensure this doesn’t happen, retailers are starting to adopt automated returns and refunds systems to ensure this is a positive experience for shoppers.”

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